semrush is one of the go-to tools in the digital marketing industry and is certainly a tool I have in my arsenal to do my work. It’s tools range from rank tracking all the way to market research.

1. What’s so good about semrush?
2. Main Features
3. Use Cases
4. How do you Use semrush?
5. Considerations
6. Where do you get it?

What’s so good about semrush?

The best place for me to start is to tell you that it has a keyword index of over 17 billion keywords. You can perform a keyword gap analysis, analyse competitor PR and content activity all while tracking performance along the way. It also has many technical SEO features as well as a free persona tool to really highlight who your customers are.

Main Features

1. The tool does have a free option but many extended features are paid for.
2. Keep all your activity in one place.
3. 6 Keyword Research Tools
4. 3 On Page SEO Tools
5. 5 Competitor Analysis Tools
6. 7 Content Marketing Tools
7. 3 Rank Tracking Tools
8. 5 Linkbuilding Tools
9. 3 Content and distributions tools
10. 3 technical SEO tools.
11. Many more here.

Use Cases

I use this tool very often to analyse keyword gaps between my client and their competitor sites as quite often who they deem to be their competitor is not their competitor online. It is also very easy to enter your domain into the technical SEO tools provided to get and overview of your site’s technical set up and pitfalls.

1. Quickly find keyword opportunities between your site and your competitors rankings using the keyword magic and keyword gap tool.
2. Get assistance in writing the require content using the content seo writing assistant and SEO writing template tools.
3. Find technical SEO gaps on your site using the site auditor rools.
4. Connect the API to a Google sheet and automatically pull keywords and domain statistics.

How do you use semrush?

1. Go to https://www.semrush.com/
2. Enter your domain name.
3. Start with the site auditor and get actionable insights.
4. Go to the keyword magic and gap tools to find opportunities.

Considerations

1. This is definitely freemium software as a lot of results are hidden behind a paywall.
2. Definitely worth the cost as an all in one tool.
3. The keyword gap tool is unmatched by any other software.
4. The audit tool

Where do you get it?

1. Go to https://www.semrush.com/

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